I have 3 boys and am constantly fighting with them about brushing their teeth. If I don't stand and supervise, I'll walk past to see them playing, or just holding the toothbrush in their mouth until the timer runs out. While I've always thought the spin brushes were just a gimmick, I finally broke down and "Santa" put them in their stockings. It's amazing how much that has simplified my life! Now I walk by and they are brushing away! They think it's so cool! And I can get back to making lunches, laying out clothes, and all the other things a busy mom of 3 has to do in the mornings. Ended up being a simple solution to make life a little more simple!