Having a bite or a rash can be bothersome and ointments are both expensive and messy, plus the sprays can burn. For a quick relief, try placing a small ice cube or a cold pack over the bite or rash to ease the itch and discomfort. If you use an ice cube, gently pat dry. This works the majority of the time because the itchiness is from flared up nerve bundles which are warm upon touch. This trick will quickly cool the nerve bundles down and stop the itch. It's easy, fast, and best of all, free.